---
title: Case Study Asana
description: Case Study Asana
---

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- [HOME](https://revops.2x.marketing)
- [ABOUT](https://revops.2x.marketing/about)
- [SERVICES](https://revops.2x.marketing/services)
  
  
  
  
  
    - [GONG](https://revops.2x.marketing/gong)
      
      
      
      
      
          - [Gong Partnership](https://revops.2x.marketing/gong)
          - [Gong Implementation & Optimization](https://revops.2x.marketing/platform-optimization)
          - [Gong Managed Services](https://revops.2x.marketing/managed-service)
    - HUBSPOT
      
      
      
      
      
          - [HubSpot Audit](https://revops.2x.marketing/audit)
          - [HubSpot Implementation](https://revops.2x.marketing/implementation)
          - [HubSpot Enablement](https://revops.2x.marketing/enablement)
          - [Project Based Services](https://revops.2x.marketing/project-based-services)
          - [Managed Services](https://revops.2x.marketing/managed-services-pricing)
- [TECHNOLOGY PARTNERS](https://revops.2x.marketing/our-partners)
- [RESOURCES](https://revops.2x.marketing/sep-ebook)
  
  
  
  
  
    - [Blog](https://outboundfunnel.com/outbound-funnel-weekly)
    - [Case Studies](https://revops.2x.marketing/case-studies)
    - [SEP eBook Download](https://revops.2x.marketing/sep-ebook)
- [CAREERS](https://outboundfunnel.bamboohr.com/careers)
- [CONTACT US](https://revops.2x.marketing/contact)

![cropped-LOGO-5-133x94](https://revops.2x.marketing/hubfs/cropped-LOGO-5-133x94.png)

# Outbound Funnel Case Study

## Asana

#### Global SEP Deployment & Onboarding

### Case Study

![idea](https://revops.2x.marketing/hubfs/idea.png)

##### ABOUT

Asana is a leading work management platform helping teams organize, track, and manage their work seamlessly.

![branding](https://revops.2x.marketing/hubfs/branding.png)

##### CHALLENGE

Asana needed to onboard and unify their AMER, APAC, and EMEA revenue teams - comprising over 250 SDRs, AEs, and CS reps - on Outreach sales engagement platform. Their goal was to accelerate adoption on a single platform and empower their teams to execute strategic campaigns efficiently while minimizing disruptions during the rollout.

![](https://revops.2x.marketing/hubfs/idea.png)

##### SOLUTION

Outbound Funnel provided comprehensive Professional Services focusing on:

- **Global Enablement:** A phased onboarding plan for 250+ reps across SDR, AE, and CS roles, tailored for each region (AMER, APAC, EMEA).
- **Automation and Strategy:** Seamless Salesforce-Outreach integration to automate workflows and enable scalable campaign execution.
- **User Adoption Support:** Developing knowledge bases, FAQs, and tailored video tutorials to streamline learning and foster adoption.

![](https://revops.2x.marketing/hubfs/quote.png)

*“..with Outbound Funnel guidance we were able to meet our deployment goals and our sales teams strategic campaigns out in half the time we projected!”*

##### VP Sales Operations, Asana

### OUTCOMES

![data-exchange](https://revops.2x.marketing/hubfs/data-exchange.png)

##### Productivity

- Deployed Outreach for 250+ users across three major regions
- Reduced strategic campaign launch times by 50%, enabling faster time-to-market for initiatives.

![data-integration](https://revops.2x.marketing/hubfs/data-integration.png)

##### Predictability

- Provided Outreach documentation tailored to Asana’s specific workflows, ensuring consistent platform usage.
- Built a regional support model to address reps' questions quickly and effectively post engagement

![improve](https://revops.2x.marketing/hubfs/improve.png)

##### Growth

- Empowered sales and CS teams with tools to execute more campaigns in less time.
- Enabled global alignment across AMER, APAC, and EMEA teams, fostering scalable growth.

# Let’s Get Started

Schedule your consultation call with Outbound Funnel to explore possibilities with your SalesTech today

[Book a Consultation Call](https://calendly.com/alex-outboundfunnel)

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