--- title: Case Study FINANCIAL AID SERVICES (FAS) description: Case Study FINANCIAL AID SERVICES (FAS) --- [![Logo Orange White](https://revops.2x.marketing/hs-fs/hubfs/Logo%20Orange%20White.png?width=300&height=75&name=Logo%20Orange%20White.png "Logo Orange White")](http://2x.com) - [HOME](https://revops.2x.marketing) - [ABOUT](https://revops.2x.marketing/about) - [SERVICES](https://revops.2x.marketing/services) - [GONG](https://revops.2x.marketing/gong) - [Gong Partnership](https://revops.2x.marketing/gong) - [Gong Implementation & Optimization](https://revops.2x.marketing/platform-optimization) - [Gong Managed Services](https://revops.2x.marketing/managed-service) - HUBSPOT - [HubSpot Audit](https://revops.2x.marketing/audit) - [HubSpot Implementation](https://revops.2x.marketing/implementation) - [HubSpot Enablement](https://revops.2x.marketing/enablement) - [Project Based Services](https://revops.2x.marketing/project-based-services) - [Managed Services](https://revops.2x.marketing/managed-services-pricing) - [TECHNOLOGY PARTNERS](https://revops.2x.marketing/our-partners) - [RESOURCES](https://revops.2x.marketing/sep-ebook) - [Blog](https://outboundfunnel.com/outbound-funnel-weekly) - [Case Studies](https://revops.2x.marketing/case-studies) - [SEP eBook Download](https://revops.2x.marketing/sep-ebook) - [CAREERS](https://outboundfunnel.bamboohr.com/careers) - [CONTACT US](https://revops.2x.marketing/contact) - [HOME](https://revops.2x.marketing) - [ABOUT](https://revops.2x.marketing/about) - [SERVICES](https://revops.2x.marketing/services) - [GONG](https://revops.2x.marketing/gong) - [Gong Partnership](https://revops.2x.marketing/gong) - [Gong Implementation & Optimization](https://revops.2x.marketing/platform-optimization) - [Gong Managed Services](https://revops.2x.marketing/managed-service) - HUBSPOT - [HubSpot Audit](https://revops.2x.marketing/audit) - [HubSpot Implementation](https://revops.2x.marketing/implementation) - [HubSpot Enablement](https://revops.2x.marketing/enablement) - [Project Based Services](https://revops.2x.marketing/project-based-services) - [Managed Services](https://revops.2x.marketing/managed-services-pricing) - [TECHNOLOGY PARTNERS](https://revops.2x.marketing/our-partners) - [RESOURCES](https://revops.2x.marketing/sep-ebook) - [Blog](https://outboundfunnel.com/outbound-funnel-weekly) - [Case Studies](https://revops.2x.marketing/case-studies) - [SEP eBook Download](https://revops.2x.marketing/sep-ebook) - [CAREERS](https://outboundfunnel.bamboohr.com/careers) - [CONTACT US](https://revops.2x.marketing/contact) ![cropped-LOGO-5-133x94](https://revops.2x.marketing/hubfs/cropped-LOGO-5-133x94.png) # Outbound Funnel Case Study ## FINANCIAL AID SERVICES (FAS) #### Gong and HubSpot Implementation ### Case Study ![idea](https://revops.2x.marketing/hubfs/idea.png) ##### ABOUT Financial Aid Services (FAS) provides specialized support and solutions for higher education institutions, helping them navigate financial aid processes and optimize operations. ![branding](https://revops.2x.marketing/hubfs/branding.png) ##### CHALLENGE FAS faced the need to modernize its legacy systems and team functions to align with a more scalable and efficient go-to-market strategy. FAS sought to implement platforms like Gong and HubSpot to enhance collaboration, streamline operations, and support their outbound sales and inbound marketing efforts. ![](https://revops.2x.marketing/hubfs/idea.png) ##### SOLUTION Outbound Funnel (OBF) collaborated closely with Gong, HubSpot, and FAS to design and implement a comprehensive transformation plan in just 2 month time: **Tech Stack Selection** - OBF Guided FAS in selecting Gong and HubSpot as their core platforms, ensuring the solutions were tailored to meet their unique needs and GTM objectives. - Outbound Funnel worked closely with Gong and HubSpot sales teams to finalize the best product packages and implementation plan. **Phased Rollout & Training** - Delivered a customized rollout strategy for both platforms, including phased onboarding to ensure seamless adoption across teams. **Ongoing Optimization & Support** - Continued to support FAS post-onboarding by streamlining sales processes, automating workflows, and providing insights to improve reporting and marketing initiatives. ![](https://revops.2x.marketing/hubfs/quote.png) Brandon, Helene, and Nikki were incredibly thoughtful and detailed during our discovery process, ensuring that our needs for Gong and HubSpot implementation were fully addressed. The way they transformed our initial ideas into fully operational applications used by our sales team within weeks was nothing short of brilliant. ![New Project](https://revops.2x.marketing/hubfs/New%20Project.svg) ##### Jason Langdon CRO ### OUTCOMES ![data-exchange](https://revops.2x.marketing/hubfs/data-exchange.png) ##### Productivity Enabled FAS sales and marketing teams to scale outbound sales motions and inbound marketing efforts efficiently. ![data-integration](https://revops.2x.marketing/hubfs/data-integration.png) ##### Predictability Developed and implemented robust reporting frameworks, giving FAS better visibility into sales and marketing performance. ![improve](https://revops.2x.marketing/hubfs/improve.png) ##### Growth Empowered FAS to accelerate their GTM strategy by leveraging modernized tools and processes. Improved team collaboration and efficiency, enabling them to focus on revenue-generating activities and scalable growth. ##### Platforms: - Gong (Conversation Intelligence & Engage) - HubSpot (SalesHub & MarketingHub Pro) ##### Strategy : - Deploy integrated Gong and HubSpot applications ##### Professional Services: - Cross-Platform Implementation - KM / Documentation Build - Team Training and Support - Ongoing Managed Services # Let’s Get Started Schedule your consultation call with Outbound Funnel to explore possibilities with your SalesTech today [Book a Consultation Call](https://calendly.com/alex-outboundfunnel) ![Logo Orange White](https://revops.2x.marketing/hs-fs/hubfs/Logo%20Orange%20White.png?width=300&height=75&name=Logo%20Orange%20White.png "Logo Orange White") - [Home](https://revops.2x.marketing) - [Services](https://revops.2x.marketing/services) - [About](https://revops.2x.marketing/about) - [Contact](https://revops.2x.marketing/contact) - [LinkedIn](https://www.linkedin.com/company/outbound-funnel/) - [Resources](https://revops.2x.marketing/sep-ebook) © 2022 All rights reserved.