Alexander Shyshko

The GTM Reset Already Happened >>> Here’s What’s Working Now

There’s been plenty of talk about what’s broken in GTM. From new tools, shifting buyers,...

What’s Slowing You Down Isn’t the Tools. It’s the Process.

On May 13, OpenAI released GPT-4o, a model that responds in real time across voice,...

Lead Routing Is the Backbone of a Scalable GTM System

Lead routing is often the first signal of whether a company’s go-to-market system is...

Why Tech Debt is Holding Back Your RevOps Potential and 5 Practical Ways to Pay It Off

It’s a question we ask ourselves at OBF all the time.

How Revenue Teams Are Successfully Driving AI and Automation Adoption

Insights from Outbound Funnel on Implementing AI Across Strategy, Process, and Technology

Conversation with Ben McWilliams about Gong and Pursuit of Predictable Outcomes

When you work with someone like Ben McWilliams, who’s not just seen it all but also done...

POV on AI Enterprise Adoption Post Salesforce Q3 Results

Salesforce's Q3 earnings report today highlights the company's robust financial health...

Will Generative AI Deepen HubSpot’s Technical Debt or Solve It?

Generative AI is reshaping how HubSpot organizations operate, promising unprecedented...

5 Forecasting Models and 5 Use Cases In Making Future Projections Work for You

Sales forecasting is crucial for managing revenue expectations, setting realistic...

Understanding Technical Debt in HubSpot and Its Impact on GTM Teams