Outbound Funnel Revenue Acceleration Blog

The GTM Reset Already Happened >>> Here’s What’s Working Now

Alexander Shyshko — Tue, 20 May 2025 22:42:47 GMT

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There’s been plenty of talk about what’s broken in GTM. From new tools, shifting buyers, pressure to grow with less. But inside the teams that are still growing, the pattern is different.

What’s Slowing You Down Isn’t the Tools. It’s the Process.

Alexander Shyshko — Mon, 12 May 2025 03:15:00 GMT

On May 13, OpenAI released GPT-4o, a model that responds in real time across voice, vision, and text. The headlines focused on its capabilities, but the real takeaway for GTM teams is the widening gap between what systems can do and what teams still haven’t addressed.

Lead Routing Is the Backbone of a Scalable GTM System

Alexander Shyshko — Sun, 04 May 2025 22:50:18 GMT

Lead routing is often the first signal of whether a company’s go-to-market system is built to scale. When it’s working, handoffs happen on time, ownership is clear, and pipeline builds without friction. When it’s not, marketing and sales lose alignment, and leads start falling through the cracks.

Why Tech Debt is Holding Back Your RevOps Potential and 5 Practical Ways to Pay It Off

Alexander Shyshko — Mon, 03 Feb 2025 05:36:53 GMT

It’s a question we ask ourselves at OBF all the time.

How Revenue Teams Are Successfully Driving AI and Automation Adoption

Alexander Shyshko — Sun, 02 Feb 2025 06:21:06 GMT

Insights from Outbound Funnel on Implementing AI Across Strategy, Process, and Technology

AI isn’t just another technology trend

It’s a fundamental shift in how revenue teams operate.

At Outbound Funnel (OBF), we’ve seen firsthand how AI and automation, when implemented correctly, can enhance efficiency and create a competitive advantage. However, many companies struggle with adoption, facing obstacles in security, data integration, and team buy-in.

Conversation with Ben McWilliams about Gong and Pursuit of Predictable Outcomes

Alexander Shyshko — Sun, 05 Jan 2025 06:48:55 GMT

When you work with someone like Ben McWilliams, who’s not just seen it all but also done it all, you quickly realize there’s no ceiling to what Gong can do. Ben is one of our top leaders in Gong implementations, and every time we talk, I learn something new about how the platform can be stretched, customized, and supercharged to fit any sales or RevOps team’s needs.

POV on AI Enterprise Adoption Post Salesforce Q3 Results

Alexander Shyshko — Tue, 03 Dec 2024 22:33:48 GMT

Salesforce's Q3 earnings report today highlights the company's robust financial health and its strategic emphasis on AI integration. The reported revenue of $9.44 billion surpassed analyst expectations, marking an 8% year-over-year increase.

The main spotlight as expected was the transformative potential of AI, with tools like Agentforce reshaping customer interactions and automating tasks by anticipating needs, predicting outcomes, and enabling smarter decision-making across sales, service, and marketing. These innovations offer a glimpse into a future where AI drives dynamic workflows, real-time insights, and proactive engagement, as seen in Sales GPT and Service GPT, which deliver personalized experiences at scale while optimizing costs.

Will Generative AI Deepen HubSpot’s Technical Debt or Solve It?

Alexander Shyshko — Tue, 19 Nov 2024 19:15:36 GMT

Generative AI is reshaping how HubSpot organizations operate, promising unprecedented speed and efficiency, but it also introduces complex challenges that could complicate scalability and sustainability if not carefully managed.

For businesses leveraging HubSpot, the rise of generative AI tools has added a new layer of complexity to the conversation. While AI promises to streamline processes and unlock productivity, it could also accelerate the accumulation of technical debt if we’re not careful.

Forecasting for SMBs: What I Learned Running a Tight Ship

Jessica Niemi — Thu, 24 Oct 2024 15:07:06 GMT

As a former childcare center owner turned operations and implementation project manager at Outbound Funnel, I know firsthand the importance of balancing data and intuition when making key business decisions. Running a childcare center required me to forecast staffing, supplies, and services based on shifting demands—much like forecasting sales. Now, working at a niche systems integrator agency that specializes in Gong + HubSpot implementations, I’ve seen how the right sales forecasting method can be a game-changer for companies looking to scale.

5 Forecasting Models and 5 Use Cases In Making Future Projections Work for You

Alexander Shyshko — Thu, 24 Oct 2024 14:48:34 GMT

Sales forecasting is crucial for managing revenue expectations, setting realistic performance goals, and guiding strategic decisions. Applying the right forecasting models with the support of technology can significantly enhance accuracy. Below, we explore key forecasting models, with practical examples and best ways to integrate them into your business.